ClickCease or Ads Defender?

Find out why advertisers prefer Ads Defender over ClickCease in 2021

Detecting and Identifying unqualified traffic

CATEGORY
Ads Defender
ClickCease
Detect Bot Clicks
Yes
Yes
Detect Clickfarm Clicks
Yes
Yes
Detect Human Fraud
Yes
Yes
Impact Segmentation
Yes
No
On Site Tracking
Yes
Yes
Click Frequency Tracking
Yes
Yes
Customizeable Rules
No
Yes
Performance Sensitive
Yes
No
Video Recording
No
Yes

Blocking unqualified traffic

CATEGORY
Ads Defender
ClickCease
Blocking by IP
Yes
Yes
API Connection
Yes
Yes
Performance Saving
Yes
No
Variable Blocking
Yes
No
Whitelisting Mechanism
Yes
No
IP Anonymization
Yes
Yes
Campaign Exclusion
Yes
Yes
Aggressive Mode
No
Yes

Additional Features

CATEGORY
Ads Defender
ClickCease
Realtime View
Yes
No
Query / ID Insights
Yes
No
Comparison to Market
Yes
No
Domain Health Monitoring
Yes
No
Domain Health Protection
Yes
No
Link Health Monitoring
Yes
No
Link Health Protection
Yes
No
Individual Risk Rating
Yes
No

Side Facts

CATEGORY
Ads Defender
ClickCease
Server Location
EU
US
Google Partner
Yes
No
Affiliate Marketing
Yes
Yes
Google API Approved
Yes
Yes
Google OAuth
Yes
Yes

Plans & Pricing

CATEGORY
Ads Defender
ClickCease
Unlimited Free Plan
Yes
No (Trial)
Premium Plans
from 49$/M
from 59$/M
Enterprise Plans
Yes
Yes
Cancellation
Monthly
Monthly

Which solution defends your campaigns in the most efficient way?

Ads Defender and ClickCease are both solutions for advertisers who want to protect their campaigns from unqualified traffic and improve their ROAS by eliminating unwanted clicks from bots, competitors or clickfarms.

What ClickCease is good at

ClickCease is built to aggressively block unqualified clicks on Google Ads. Hereby ClickCease gives the user slightly more ways to influence how the tool's rules work. Although this is a good feature itself, it may lead to users blocking either more traffic than needed or blocking too less traffic.

Where Ads Defender excels

Ads Defender is built for users who like a less time-consuming more automated way of solving the issue with unqualified traffic. Although Ads Defender offers more features along the way and has a more performance sensitive blocking, rather than being as aggressive as ClickCease, Ads Defender has a free plan included - not just a trial.

ClickCease is known as being one of the most aggressive anti-fraud solutions on the market. Blocking whole mobile subnets and crushing every IP that just slightly seems suspicious, it creates a fairly good amount of blocked IPs, while risking the campaigns performance, especially in aggressive mode.

Ads Defender is more automated and has a more performance sensitive approach to it. Although this might lead to Ads Defender having a higher tolerance for single unqualified clicks, it is generally more protective to the campaigns performance. Ads Defender also includes more features along the way, such as domain health protection, link health protection and the realtime view.

Costwise Ads Defender is the only option offering a free unlimited plan to find out if the own campaigns are affected by unqualified traffic. ClickCease only offers a trial period.

"Since we know about our clickfraud volume, we are happy to use Ads Defender to save our budget."

Christian Radermacher
Managing Director

"At SantéVet, we extensively tested the Ads Defender tool on Google's search and display network. By avoiding fraudulent clicks, we achieved a conversion uplift of 12% using A/B testing. We feel well protected and use the freed-up budget for further acquisition channels."

Franziska Trenz
Country Manager Germany
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