Using our proprietary detection mechanism Ads Defender is able to analyze the paid traffic. Whenever certain technical or behavioural anomalies are detected, the IP adress of the click gets marked as unqualified. Ads Defender will also give You insights into the very time of the IP's detection and a reason for marking it as "unqualified"
Clickfraud Detection requires a connected ad account and the integration of either:
a) our Ads Defender Tracking Template (recommended)
b) our Clickfraud Code Snippet, that can be compared to a conversion pixel that has to be installed on Your domain
Clickfraud Detection supports Google Search, Display and Shopping Campaigns with subtype "standard"