Human behaviour can have an artificial source.
Bots imitate people and their devices. Passing a platform’s filters does not make a visit genuine.
The defense layer for advertising.
Fraud compromises your advertising investment and the decisions behind it. Ads Defender detects invalid traffic, activates protection and reveals its impact across your campaigns.
52-second film with English narration. 15-25% of advertising spend lost to fraud, based on Ads Defender customer data. Two triangles show the fraud and protection cycles. Platform tracking and website signals support fraud assessment and automated platform-native protection. EU hosting and a legal opinion support the privacy review. The film closes with the average 10-12% budget freed for reallocation, based on Ads Defender customer data; results vary by account.
Artificial traffic.
Real advertising costs.
Fraud goes beyond bots. The source, intent and quality of an interaction all matter to what your advertising delivers.
A placement can deliver impressions without delivering value.
Display fraud and poor-quality inventory can turn apparent reach into wasted investment.
Why platform filters can miss sophisticated fraud.
Human-like behaviour, plausible device signals and residential connections can make invalid traffic harder to distinguish.
Advertising.
Defended.
Continuous protection. Action inside your ad accounts. The evidence to make better decisions about your advertising investment.
Real-time protection.
Fully automated.
Ads Defender detects invalid traffic and activates protection automatically.
Built to work with your ad platforms.
Native platform controls turn detection into action across your connected advertising accounts.
Find budget
to reallocate.
Reveal estimated reallocation potential alongside campaign-level spend and performance.
Better traffic.A stronger basis for every decision.
10-12%*
Average budget recovered for reallocation.
Less investment lost to fraud. More available for genuine opportunities.
*based on Ads Defender Customer Data 2020-2026
More sales, not just more traffic.
“24% more sales with only 5% more traffic”
Redirecting spend from unqualified placements.
“reallocated in a meaningful way”
Fitshop describes how identifying unqualified Google Performance Max placements helped redirect budget towards performance.
Protection backed by personal support.
“fast, measurable results”
BRITA highlights reliable, personal service alongside protection against click fraud and unqualified traffic.
Advertising budget put back to work.
“reallocate several thousand euros”
Layer reports putting recovered budget to productive use, supported by a dedicated team.
Excerpts from published customer statements. Results reflect individual customer experiences.
Why advertisers
choose Ads Defender.
Privacy first.
EU hosted.
European infrastructure and a legal opinion on data protection. A clear basis for your privacy review.
An official partner across leading ad platforms.
Through hurra.com, the company behind Ads Defender.
A wider view of advertising fraud.
Exclusive access to Ads Defender Intelligence. Research and briefings to put emerging threats in context.
Your first step to
cleaner advertising.
Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.