Knowledge Base

Find out everything about Ads Defender, unqualified Traffic and our solution to it.

About unqualified traffic

What is Conversion Event / Whitelisting Event Snippet?

The Conversion Event / Whitelisting Event gives advertisers an easy to use way to avoid valuable clients from being blocked.

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How can I manage my subscription?

Managing your subscription is done by navigating to the "plans and pricing" section inside Ads Defender.

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What is Protection Mode?

Protection mode makes Ads Defender actively protects your campaigns from unqualified traffic by blocking unqualified users by IP.

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What is IP Anonymization?

Using IP Anonymization, Ads Defender will block multiple IPs with a single slot. This may result in a much more aggressive behavior...

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Does Google prevent unqualified clicks?

Google protects ad accounts by default with their "invalid click" metric for which clicks advertisers are not billed. But unqualified traffic can be much more...

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Are my ads subject to unqualified traffic?

Approximately 90% of all Google Ads Accounts are moderately or severely subject to unqualified traffic. But it all depends on your industry...

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Installing the Ads Defender Tracking

The Ads Defender tracking is needed for Ads Defender to properly analyze your traffic and to effectively identify unqualified clicks.

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How to connect a new ad account to Ads Defender

To connect a new ad account to Ads Defender, simply open the account selector in the left bar and select "add new account".

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Using Ads Defender

What is Conversion Event / Whitelisting Event Snippet?

The Conversion Event / Whitelisting Event gives advertisers an easy to use way to avoid valuable clients from being blocked.

Read more
How can I manage my subscription?

Managing your subscription is done by navigating to the "plans and pricing" section inside Ads Defender.

Read more
What is Protection Mode?

Protection mode makes Ads Defender actively protects your campaigns from unqualified traffic by blocking unqualified users by IP.

Read more
What is IP Anonymization?

Using IP Anonymization, Ads Defender will block multiple IPs with a single slot. This may result in a much more aggressive behavior...

Read more
Does Google prevent unqualified clicks?

Google protects ad accounts by default with their "invalid click" metric for which clicks advertisers are not billed. But unqualified traffic can be much more...

Read more
Are my ads subject to unqualified traffic?

Approximately 90% of all Google Ads Accounts are moderately or severely subject to unqualified traffic. But it all depends on your industry...

Read more
Installing the Ads Defender Tracking

The Ads Defender tracking is needed for Ads Defender to properly analyze your traffic and to effectively identify unqualified clicks.

Read more
How to connect a new ad account to Ads Defender

To connect a new ad account to Ads Defender, simply open the account selector in the left bar and select "add new account".

Read more
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