Skip to content
Menu
Ads Defender Lite

Enterprise Fraud Protection.
For any budget size.

Built on Ads Defender enterprise technology, Ads Defender Lite brings frontier level Fraud Protection to smaller Google Ads accounts. Easy to use. At a fixed rate.

A paid click isn’t always
worth paying for.

Bots and artificial clicks spend your budget without delivering value. They even feed misleading signals back into your campaigns.

Without protection

Invalid clicks.
Wasted budget.
Wrong signals.

From the fraud cycle to the protection cycleThe two original Ads Defender triangles: invalid clicks waste budget and create misleading signals. Lite detects harmful traffic and excludes bad sources to protect future advertising spend.

With Ads Defender Lite

Detect harmful traffic.
Exclude bad sources.
Protect your budget.

Enterprise level protection.
One simple product.

Ads Defender Lite puts enterprise grade fraud protection
in small and medium Google Ads accounts.

Keep harmful
traffic out.

Ads Defender Lite detects harmful traffic and excludes the associated IP addresses from your campaigns. So identified sources have no more opportunities to waste your budget.

Incoming traffic is assessed, and identified harmful IP addresses are excluded. IP ProtectionValid trafficExcluded IPs
Illustration of supported IP exclusions.

Leave fake
placements behind.

Some sites manufacture ad clicks. Others are built mainly to generate advertising revenue. Ads Defender Lite assesses placements and excludes identified problematic sources from future ad delivery.

An ad-heavy placement is identified and excluded from future delivery. AdAdAd Placement excluded
Illustrative placement, not a customer website.

Protection applies through the exclusion controls available for your campaign type.

Connect your accounts.
Let Lite get to work.

Manage your Google Ads protection in one dashboard.
Unlimited users. Unlimited connected accounts.

Advanced protection. Simple pricing.

199USD / month

For up to 30,000 USD in monthly ad spend.

Includes unlimited IP and Placement Exclusions for Google Ads.

Ask about Lite

Need protection across more platforms or larger volumes? Explore Ads Defender.

Your first step to
cleaner advertising.

Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.