Mobile plans & devices
Assess paid visits to tariff, bundle and device offers. Compare the findings with completed orders and activations to understand where apparent interest translates into new customer relationships.
Connect with real customers.Protect your acquisition budget.
Assess the traffic behind mobile, broadband and business connectivity campaigns. Ads Defender helps telecommunications advertisers identify invalid clicks and poor-quality placements before scaling acquisition spend.
Put traffic quality behind every connection.
A plan comparison, an availability check and a callback request each represent a different step towards becoming a customer. Invalid paid activity can consume acquisition budget and inflate those early signals without creating demand for your service.
Compare traffic findings with completed orders, qualified enquiries and activated contracts. This helps your team distinguish apparent campaign momentum from the sources that deserve more investment across tariffs, regions and acquisition channels.
Understand the visits behind tariff interest.
Ads Defender combines platform-side click data with device, network and on-site behavioural signals. Together, these observations help identify automated activity that ordinary click and visit totals cannot explain.
Shared networks, repeat plan comparisons and an abandoned availability check are not, by themselves, evidence of fraud. Qualification considers the wider pattern. Your eligibility checks and sales process continue to establish whether a visitor can become a customer.
Assess the environments promoting your offers.
Display campaigns can introduce a broadband offer or mobile plan before someone searches for it. Placements that manufacture ad clicks or exist primarily to monetise advertising can absorb that discovery spend without creating useful customer interest.
Ads Defender combines traffic evidence with AI Vision assessment of the visible page environment. Findings add context beyond the domain name and support placement exclusions where the campaign offers them.
Give acquisition cleaner signals to learn from.
Detected invalid sources inform supported IP, audience and placement controls. These methods help reduce repeat invalid exposure and the misleading activity that can feed campaign optimisation.
Review traffic quality alongside cost per activated contract and qualified sales opportunities. Use the findings when comparing promotional periods, product bundles and local campaigns, while keeping service availability and commercial conversion in your own reporting.
Built around different connectivity journeys.
Apply one traffic-quality framework across consumer and business acquisition, then evaluate the findings against the outcomes that matter for each service.
Broadband & fibre
Add traffic-quality context to postcode searches, availability checks and callback requests. Review results by service area alongside eligible enquiries and completed installations.
Business connectivity
Evaluate acquisition traffic around connectivity, telephony and managed-service enquiries. Combine the findings with qualified opportunities and sales outcomes when allocating business campaign budgets.
Bring marketing and privacy teams into the same review.
Ads Defender’s EU hosting in Frankfurt and legal opinion provide a foundation for your privacy review. Evaluate the selected tracking and protection methods within your campaign setup, including consent requirements for audience controls.
The focus is the quality of advertising traffic. Subscriber identity checks, account security and network-service fraud remain separate responsibilities within your existing systems.
Your first step to
cleaner advertising.
Get an initial estimate of fraud exposure and potential budget recovery, based on your industry, advertising spend and our own data.